{"id":822,"date":"2019-07-11T17:12:27","date_gmt":"2019-07-11T17:12:27","guid":{"rendered":"http:\/\/www.marumeandfuridzo.com\/?p=822"},"modified":"2024-01-05T13:40:47","modified_gmt":"2024-01-05T13:40:47","slug":"trademarks-registration-in-zimbabwe","status":"publish","type":"post","link":"http:\/\/www.marumeandfuridzo.com\/trademarks-registration-in-zimbabwe\/","title":{"rendered":"Trademarks Registration In Zimbabwe"},"content":{"rendered":"

A trademark is anything used to identify the source of a product or service, including alphabetic characters, numbers, a word, phrase, slogan, logo, colour, smell, sound, shape, package design, or a combination of these. A trademark distinguishes the product of one competitor to the other to ensure there is no confusion.<\/p>\n

The registration of trademarks locally in Zimbabwe is governed by the Trademarks Act Chapter 26:04<\/strong>.<\/p>\n

The same defines a trademark in the following terms;<\/p>\n

\u201ctrade mark\u201d means a mark which is used or proposed to be used in relation to goods or services for the purpose of\u2014<\/p>\n

(a<\/em>) indicating a connection in the course of trade between the goods or services and some person having the right, either as proprietor or as registered user, to use the mark, whether with or without any indication of the identity of that person; and<\/p>\n

(b<\/em>) distinguishing the goods or services in relation to which the mark is used or proposed to be used, from the same kind of goods or services connected in the course of trade with any other person; but does not include a certification mark.\u201d Section 2<\/p>\n

For a trademark to be registrable in Zimbabwe it should not be deceptive or likely to cause confusion, should not be contrary to law; which comprises or contains scandalous matter and it should not be a prohibited mark.<\/p>\n

Further such a trademark must not be descriptive, it must be distinctive and not confusingly similar to another one, it must not be laudatory (self-praise) and it must not be contrary to public order or morality.<\/p>\n

Trademark registration in Zimbabwe is possible via three routes namely;<\/p>\n